✦ Project Description:

The objective of this project was to design and produce a series of three cohesive social media reels tailored for Instagram, TikTok, and Facebook on behalf of the Toronto-based clothing brand, Paranoid Emporium. The creative direction adopted a nostalgic visual language, drawing inspiration from the zine culture 1990s. This collage-like aesthetic was achieved through the integration of layered compositions, dynamic textures, and high-contrast colour palettes, resulting in a campaign identity that is both visually distinctive and strategically memorable across platforms.