✦ Project Description:

This e-commerce concept was created to highlight the work of Humber Polytechnic’s Industrial Design students at their graduation show. The brand identity focuses on craftsmanship, luxury, and longevity—showcasing furniture designed not just to be used, but to be cherished. Each piece is envisioned as more than an object: it’s an heirloom, built to tell a story and be passed down through generations.

The project explored the intersection of digital retail and design storytelling, creating an online experience that reflects the tactile beauty and lasting value of the products. From visual branding to user experience, every detail was shaped to reinforce the idea of quality and permanence, making the furniture feel as timeless online as it is in person.

My role included developing the brand concept, shaping the visual identity, and contributing to the overall user experience design—ensuring the final product aligned with the vision of luxury, storytelling, and longevity.